When it comes to YouTubers, who do you think of first? Surely a dozen names like Cris Phan, ViruSs, Giang Ơi, 1977 Vlog, Bà Tân Vlog, Khoa Pug, etc. come to mind. All of them are familiar faces that hold a significant place in the audience’s hearts and on the YouTube landscape.
However, in this digital age, content creation is moving much faster than in other fields. New trends arise every few days, and young “rookies” join the game, quickly competing for the positions of the seasoned veterans. This has led to a continuous rejuvenation and diversification within the YouTube community.
Just how young are they? Many will be surprised to learn that many top YouTubers today are around 13 to 15 years old. And of course, each of these newbies has a unique personality, different content, and varying levels of experience. But the biggest commonality is that they are all being seen as new forces with the potential to change the YouTube order.
Jenny Huỳnh
At just 15 years old, Jenny Huỳnh is one of the most promising faces in the YouTube community right now. The most evident proof is the number of followers on her channel and personal Instagram. She has amassed nearly 600k subscribers on her YouTube channel in just one year. Truly impressive for someone not in the arts like Jenny!
The content of Jenny Huỳnh’s videos isn’t particularly unique or complicated; they revolve around the life of a 15-year-old girl: going to school, hanging out, snacking after school, and traveling to the U.S. with her brother. Perhaps it is this relatability that has led many of Jenny’s videos to quickly reach millions of views, with her highest being “16 Hours on a Plane” at 4.8 million views.
Additionally, the appeal of Jenny Huỳnh’s YouTube channel comes from the curiosity surrounding her life as an international school student, living next to the U.S., and her lifestyle as a city girl. And lastly, we cannot overlook her natural speaking style, unpretentiousness, and her very cute face.
Việt Thiên Thư Channel
Since the age of 9, while her peers were still reading comics, playing games, or begging their parents for money to buy ice cream, Thiên Thư was already exploring how to make YouTube clips. As a result, four years later, she possesses four years of experience in this field, along with 524k subscribers and 84 million total views across all her clips.
The content of Thiên Thư’s videos is quite simple, recounting her life at 13 with school, hanging out with friends, and sharing teenage experiences. In her clips, she presents herself as an active and confident girl, taking GoViet to school, having breakfast at Starbucks, and shopping at Vincom at H&M, Zara, and Vans after school. All this content clearly indicates that her family is quite well-off.
Thiên Thư’s speaking style is also a highlight when filming her clips. At just 13 years old, she shares her thoughts in a mature way. For instance, when facing hate, she initially felt sad but now finds it normal, even amusing.
Besides her personal channel, Thiên Thư also co-owns another channel with her sister Anh Thư, which has 1.42 million subscribers. Being so young but already possessing such talent and charm, she is sure to become a formidable new force on social media.
Sâu Tivi
In complete contrast to Jenny Huỳnh and Thiên Thư, Thùy Trang (little Sâu) – the owner of Sâu Tivi channel, is a true country girl. At 18 years old, her constant companion is a pure white duck named Bim Bim, who always follows her like a shadow.
The content of little Sâu’s clips is also completely different, focusing on food. In addition to dishes typical of the Mekong Delta, like how to eat water coconut, how to make sour tamarind salad, or how to cool off on a hot day with palm sugar water, she also trends by making popular dishes at the moment, like garlic butter bread, despite ingredient shortages.
As a result, after more than a year and a half of making YouTube videos, little Sâu has garnered 23 million views across all her videos, including several that have reached millions of views. This success can likely be attributed to her simple, natural, and relatable speaking style that reflects the rural lifestyle of the Mekong Delta.
Meo Xinh
Another girl who entered the YouTube scene early is Lê Gia Linh (Meo Xinh). Meo Xinh’s YouTube channel was established in November 2015, when she was only 9 years old. Currently, although she doesn’t actively maintain her channel, Meo Xinh is still steadily progressing on her YouTube journey with 16.4 million views.
Gia Linh’s clips are also extremely simple, revolving around daily life such as making TikTok videos with her brother, organizing giveaways, trying on new clothes, and weekend outings. Among them, her “Going to a Wedding” clip currently holds the highest views at 1.3 million.
The appeal of the Meo Xinh channel lies in her cute, gentle appearance and natural speaking style, combined with her luxurious lifestyle. Although she doesn’t share much about her family, Meo Xinh has revealed that she enjoys shopping for luxury goods and that the most expensive item she owns is a Louis Vuitton bag worth 64 million VND, a gift from her parents.
Vie Land
Compared to the more famous names mentioned above, Trang Vy’s Vie Land channel is still quite young, with just over 33k subscribers. However, it is also a highly promising name, as she has already received 1.6 million views for 21 videos just four months after launching her channel.
The content that Trang Vy discusses mainly revolves around sharing her daily life through Q&A videos, reviewing snacks and cosmetics. Additionally, she focuses on topics that are popular among viewers her age, such as cooking, learning to play an instrument, and how her day unfolds.
In terms of presentation, Trang Vy’s communication style is straightforward and concise; each clip lasts about 5-6 minutes, with the longest being over 18 minutes. The videos are shot and edited simply, filled with humor and joy, suitable for her age group.