In the age of the Internet and the rise of social media, not only the youth but even famous stars cannot stand outside the flow of development. And if we had to choose one of the most successful names in the entertainment industry diving into social media, “The Rock” Dwayne Johnson would definitely be one of them. Famous for his classic works like Scorpion King, Fast and Furious…, now, The Rock is known even more as a hot Instagram figure and a literally invaluable advertising face on this platform.
Specifically, according to the Instagram Rich List 2020 from Hopper HQ, The Rock has become the highest-earning face on Instagram. It is known that his personal page boasts a staggering following of 189 million people. With such impressive interaction metrics, each advertising post on the American actor’s Instagram is valued at about over 1 million USD (equivalent to approximately 23 billion VND).
Although highly valued, in reality, The Rock does not frequently accept advertising requests from many brands. Instead, on his personal page, he diligently updates images of family or personal moments of sports training and entertainment, garnering a massive amount of engagement. Additionally, The Rock also takes advantage of Instagram as a tool to promote his own alcoholic beverage brand.
However, perhaps this actor is not too concerned about the exorbitant advertising prices, as when it comes to money, The Rock is likely not lacking in comparison to anyone. Currently, the Hollywood star’s net worth is estimated at around 320 million USD and is one of the highest-paid names in Hollywood. However, the record for the highest earnings from an Instagram advertising post belongs to Kylie Jenner, who once earned up to 1.2 million USD for a single ad before being surpassed by The Rock recently. Following these two names is another well-known figure, soccer superstar Cristiano Ronaldo.
