The MV “Is This Love?” by the singer from Thai Binh quickly climbed to the trending top on YouTube in Vietnam with an impressive view count of 6.6 million views as of 00:00 on June 7 (after just 4 hours of release). So, are you curious about how much Sơn Tùng M-TP has earned?
Currently, the CPM (Cost Per 1,000 impressions) in Vietnam is around 1.57 USD. This means that creators will earn 1,570 USD (about 36.2 million VND) for every million views from Vietnam.
If 100% of the viewers are from Vietnam, the amount this MV earns when reaching 6.6 million views would be: (6,661,118/1000) x 1.57 = 10,457.9 USD (about 241.6 million VND).
However, suppose Sơn Tùng M-TP has to give 30% of this amount to METUB Network. Then the actual amount Sơn Tùng M-TP earns from this MV by the next day would be: 10,457.9 x 70% = 7,320.5 USD (approximately 169 million VND).
The value of views currently in the 20 countries with the highest CPM ranges from 4.59 to 15.47 USD/CPM (5.2 to 15.47 USD in advertising for every 1,000 views).
In the case that 80% of the viewers are from Vietnam and 20% are international (averaging across the 20 countries with the highest CPM), it would be: (6,661,118/1000) x 1.57 x 80% + (6,661,118/1000) x 6.03 x 20% = 16,399 USD (approximately 378.9 million VND). After deducting 30%, it would be left with: 11,479 USD (about 256.2 million VND).
Therefore, if the video “Is This Love?” by Sơn Tùng reaches 100 million views, the amount that the “president” could earn would be 172,328 USD (about 4 billion VND).
This also confirms that the brand value of Sơn Tùng M-TP is increasingly quality as he releases blockbuster MVs with hundreds of millions of views like: “Give It to Me”, “Run Now”…
Although the above numbers are only approximate, the actual figures will only be known by “Boss Tùng” himself, but the important thing is that the number of views as well as the CPM of “Is This Love?” will skyrocket due to the viral nature and popularity of this song in the coming days.