At present, the use of livestreams to advertise and sell various cosmetics and whitening creams has become one of the well-known marketing tricks for many. In fact, it has long been past the time when streamers would go live to play games or engage charmingly with viewers; now, selling products through livestreams sometimes even garners more views and engagement. In reality, there is nothing wrong with this, but when animals are exploited to promote one’s products, as the female streamer below did, it becomes a completely different story.
Specifically, the incident reportedly occurred in Jiangsu Province, China, where a female streamer, who is also an animal owner, used a monkey as a promotional tool for her makeup products. By applying eye shadow, mascara, and even eyebrow makeup on the monkey, this streamer seemed to want to prove that her products worked perfectly. Although the monkey sat very still, many people could see it seemed rather uncomfortable.
This livestream immediately made many viewers feel outraged and attracted significant attention. What’s more, after this act, the streamer claimed that she had removed the makeup from the monkey, but she also admitted she didn’t know whether the cosmetics would affect her “model” or not. Faced with criticism, she acknowledged her mistake and promised to learn from it, vowing not to engage in similar actions in the future.
However, merely admitting her mistake may not be enough to quell the outrage from the online community. Many people condemned the protagonist of this story and criticized her reckless and absurd actions just to promote her products. Currently, this female streamer is facing a widespread call for a boycott on the Internet due to her excessive behavior.