Almost a year ago, TikToker N.M along with her dad and brother faced a serious crisis
The origin of the issue stemmed from this TikTok family frequently sharing videos on the platform that depicted how family members express intimate affection, which received controversial feedback.
The peak of the situation came when N.M, overwhelmed by criticism from the online community, appeared in a distressed state, crying while explaining the negative drama concerning her family. The TikToker shared that she initially intended to remain silent, but things had gone too far and were affecting her family. On a livestream, she expressed:
“I thought I would stay silent, but the painful truth is too much, everyone. That painting wasn’t drawn by my dad. The artist has already spoken out, but some people still don’t believe it, claiming it was all staged by me. Honestly, no one would risk their honor for such disrespect,” the beautiful girl said through tears.
She also mentioned that her family is under immense pressure from the online community both in real life and online: “Can you imagine going out and being pointed at: Oh, this girl has her dad drawing sensitive paintings? Every morning I wake up to read negative comments. Even at midnight or 2 AM, I still receive insulting calls. Some photographers even called to mock me: If you can draw sensitive paintings, why can’t you take 18+ photos?”;
“Honestly, the last few days have been very tiring;”
“I feel like I just want to close my eyes and never open them again…”
Once Promised to Be More Moderate in Content Creation
On VTV during a report, this female TikToker along with her brother and dad shared their insights after the public uproar:
“I can imagine many people don’t like me, but I didn’t expect people to attack me because my family expresses love for each other;”
“There have been many toxic comments, messages, and phone calls. It reached a point where my daughter couldn’t handle it and burst into tears;”
“There were times I regretted making real content, although the love in our family is true, it’s just that the way we express it is different from other families. I think if I toned it down a bit, and didn’t live so authentically, I would get less hate…”
After the incident, this family stated that they would be more moderate in content creation, not sharing as much on social media as before. Or if they do share images, it will be less frequent and more suitable for the majority of viewers.
The Past Lesson Remains, New Actions Spark Controversy
The past lesson still stands, yet recently, the father of this TikTok family made a noteworthy move amid the turmoil surrounding his son. When their son found himself in unwanted controversy, this should have been a time for the family to take actions that showed humility, resolving matters discreetly and effectively. However, instead of choosing silence or handling things internally, this dad unexpectedly announced a challenge on social media, turning it into a “deal” that spread his son’s story.
Specifically, this father publicly invited the online community to participate in a challenge, promising to give away a “FREE 2 Days 1 Night Vacation Voucher” at the family’s business if the post attracted a high number of views (view). This move immediately garnered mixed reactions.
In the past, this family faced considerable criticism for the content they created. The public once hoped for a change, a direction towards more responsible content creation. The lesson about being mindful of the impact of every action on social media on the community, especially the youth, still lingers. Many believed that they understood and would change.
Unanswered Questions
This new action raises the public question: Is this a way to “capitalize on a crisis” for business?
Instead of showing concern for his son’s issues, the father turned it into a “challenge,” a marketing campaign to attract views and promote the family business. This has left many feeling outraged, believing that the attention given to his son was exploited for personal gain.
Is “making a deal” to spread a negative story about his son a proper way to educate him?
This action could inadvertently encourage similar behavior, as it shows that causing a stir can yield benefits.
Have They Really Forgotten the Past Lesson?
The promise of change regarding the responsibilities of content creators seems to have been forgotten. It appears that the pressure to maintain relevance and profit has led them to overlook basic ethical principles, turning every issue into an opportunity to attract views.
Instead of transforming a story that needed silence, this father chose a noisy “challenge” to garner views. A timely silence, a sincere sharing, or a serious approach to educating his children would hold far more value than a “FREE Vacation Voucher.”