TikTok is one of the most popular platforms today. This app has become a powerful tool in the marketing campaigns of game publishers, due to its young user base that easily reaches a wide audience. Therefore, besides traditional communication channels like YouTube, Facebook, and PR, TikTok is also chosen by many publishers.
However, how publishers execute advertising on TikTok without making users feel repulsed and uncomfortable is another story. With the advantage of being a platform focused on clips, marketing teams have numerous content ideas they can implement on TikTok. Yet recently, a newly released game opted for a method that made viewers feel… uncomfortable.
Specifically, instead of creating clips about the game or humorous content, this publisher only hired a famous hot TikToker to… dance and insert the game’s name. However, what frustrates users is that this clip is repeatedly advertised and plays over and over when scrolling through TikTok.
A clip that lacks content and fails to leave a positive impression on users, instead making them feel negative and uncomfortable, is truly a waste. TikTok still holds significant advantages if publishers know how to create engaging content. Simply hiring someone to dance and insert the game name is likely to annoy users and does not help them remember what the game is about.