Atsumi Fashion, a clothing company based in Toyama, Japan, has recently launched a collection of masks made entirely from women’s bras.
The masks from the company are made entirely from the same materials used to create women’s bras. They even come in various colors and feature lace to add a unique touch when worn.
According to the Japanese Times, the company came up with this idea because about a month ago, Atsumi Fashion noticed that the synthetic fabric used to make bras is similar to the fabric used for masks on the market. Thus, the company decided to use the available materials to create their own mask designs.
While most masks on the market are predominantly white, Atsumi Fashion’s masks come in a variety of colors, depending on the available fabric. The manufacturer stated that they sell masks in various vibrant pastel shades such as white, pink, navy blue, black, and lemon.
At first glance, the design of the bra mask closely resembles that of the 3M mask, which was introduced in 1961 and also drew inspiration from bras. However, it can be seen that the new bra mask created by Atsumi Fashion has brought a modern twist to the product.
According to the sales unit, the bra mask product sold out just after 1 minute of being available on the company’s online sales page. Each mask is priced at 14 USD, which is about half the price of a bra sold in Japan. It is unclear whether the company plans to sell this product internationally in the near future.
Source: Fastcompany