Once embroiled in scandals over her content and facing heavy criticism, even announcing her retirement, Thơ Nguyễn has persistently dedicated herself to her creative work. Not long ago, she officially received the prestigious Diamond Play Button from YouTube, after her channel reached 10.3 million followers.

Along with that, looking at the enormous view counts on her uploaded clips, although she has never publicly disclosed her income, it’s evident that Thơ Nguyễn earns a significant amount of money. Three years ago, Social Blade (a website that tracks, analyzes, and reports on social media pages) announced that Thơ Nguyễn’s YouTube channel garnered over 1.7 billion views in 2020, averaging about 144 million views per month. This revenue could equate to around 16 billion VND per year, meaning roughly 1.3 billion VND per month.
Netizens were astonished when Thơ Nguyễn revealed a portion of her wealth. Specifically, from a post selling land valued at 16 billion VND (2021), along with images of numerous land ownership certificates, many joked that she is not just a famous YouTuber but also a real estate mogul.

Recently, she shared her thoughts online, asserting that her lifestyle has changed significantly. Through her post, viewers could also get a glimpse of her immense wealth. Thơ Nguyễn shared: “With the 100,000 m2 I have in my hometown, my income is greater than what social media brings in, allowing me to live a prosperous life, carefree and without worries. During coffee season, I harvest coffee; during pepper season, I harvest pepper; during macadamia season, I harvest macadamia; during avocado season, I harvest avocados; and when durian season comes, I harvest durian…”
“Let me live a simple life on my small farm; I just wish to be myself, I don’t need to earn money anymore. If I’m happy, I work; if I’m not, I take a break. I don’t need to impress anyone; if someone likes me, that’s great; if not, that’s okay. I feel very rich already.”

On her personal page, Thơ Nguyễn frequently updates her work and life activities. For her, social media is now a place to express her true, joyful self rather than a money-making tool. She openly expresses her viewpoint: “If someone hates me, that doesn’t matter; they aren’t supporting me anyway. And to those who love me, I am grateful. I don’t have to play the role of ‘Miss Friendly’ at all.”