In the “jungle” of content creators on TikTok, a female TikToker has been attracting millions of views with her bold statement: “The title of Queen of Lingerie belongs to Trần Bảo Uyên.” Not only that, she is also ready for “combat” every time she is attacked by the online community, especially when suspected of “funding” or “view-baiting.”



Shocking Statement
The female TikToker named Bảo Uyên has risen to fame on social media in just a few months by wearing outfits reminiscent of Ngọc Trinh. On her personal page, she introduces herself with the information: Top 59 Miss Universe 2023, 9x Queen of Lingerie with impressive stats of 1.7m tall, weighing 52kg, and measurements of 88-59-92.


After garnering attention, she frequently shares clips of herself in bikinis and catwalking at home, boldly claiming to be the new queen of lingerie. The clip quickly went viral, racking up millions of views and thousands of comments with polarized opinions.

Some praise her confidence and willingness to express her personality, while others believe she is “boasting” and over-promoting herself to gain views, polishing her name as a form of “funding” in disguise.
Unafraid of Confrontation with Antifans
Instead of remaining silent in the face of mixed opinions, Bảo Uyên chooses to confront head-on. She publicly responds to negative comments with a fierce attitude, while ignoring claims that she is “famous for controversy.”
Many have voiced their support:
“Even if it’s a bit flashy, at least she dares to be real, daring to express herself”;
“Claiming Ngọc Trinh’s throne might be too much, but confidence is good. As long as she doesn’t do anything wrong, that’s fine”;
Conversely, many are outraged:
“Using controversy to gain fame is no longer a good, sustainable way”;
“Another online phenomenon living a fake life, selling dreams through filters and shocking statements”…


For those who have followed the entertainment market, it is easy to recognize the familiar formula: Create controversy – Go viral – Sell online. Most netizens believe this is a strategy of building a brand by using controversy to attract public attention, which is then cleverly directed towards business activities. However, the line between “building a unique personality” and “overdoing it” is very thin, placing her name in a potentially dangerous zone before the media storm.
Social media is no longer just a place for entertainment – it has become a stage for self-expression. Those who can create attraction will win. People like Bảo Uyên actively create “waves” to avoid being submerged. She is a clear example of a prominent trend on modern social media: Building a personal brand through controversy, then transforming it into personal goals.


This strategy may yield short-term results, but does not guarantee long-term effectiveness. The question arises: After the noisy “combat”, can this girl turn the attention into credibility? Or will she become just a fleeting name in the harsh flow of social media?