Famous TikToker Banned
Recently, the account of TikToker – Ni Hai, who has over 18 million followers along with his secondary account with 3.62 million followers, has officially “disappeared”. All videos, profile pictures, and nicknames have been completely removed. The notice from the platform stated that the reason was that he had violated the “Community Standards” without providing any specific details. This news has left fans shocked and regretful.

The Journey to Becoming a Famous TikToker
The journey of Ni Hai becoming an internet sensation has impressed many people due to his keen sense of capturing viewer interests. From the very beginning, he attracted attention by spending lavishly during livestreams and generously gifting viewers. He later continued to create a buzz with content such as PK (direct confrontations between streamers) and “flexing” his wealth. This strategy not only helped him quickly amass a huge fan base but also established a unique image, making him one of the top TikTokers in China.

The period when Ni Hai suddenly stopped livestreaming sparked many speculations. Although the online community spread rumors that he would make a comeback in early August or September, he quickly denied these claims. Unexpectedly, just a few days later, his account was permanently “banned”.
As one of the top TikTokers with a large fan base, the relationship between Ni Hai and the platform was expected to be quite close. However, the strong action to “ban” and even “take down” his millions-follow account shows that he must have committed a serious violation, touching upon the community guidelines set by the platform.

The immediate consequence that this hot TikToker must face is a significant economic loss. 18 million followers – which was his “magic charm” that helped him earn substantial income from advertising contracts – has now vanished overnight. His income from livestreaming has also been cut off. Years of hard work have suddenly disappeared.
In the highly competitive and controversial world of the Internet, no one can be certain they can “live forever” in the limelight. Ni Hai’s “disappearance” is the clearest testament to the harsh law of “survival of the fittest”. This incident serves as a wake-up call for all other content creators. No matter how influential one might be, strictly adhering to platform regulations and respecting community culture is essential for sustainable growth.