In the context of fierce competition, just a delicious milk tea might not be enough for a store to stand out amidst a “sea” of competitors. However, when associated with stories like “hot girl selling goods” or “milk tea girl“, the topic suddenly becomes hot, attracting millions of views and shares.
This is not a rare story but rather a phenomenon that has emerged like an internet phenomenon. It may seem random, but in reality, it is a purposeful marketing strategy that uses personal images to quickly grab attention. For instance, consider the milk tea girl below.
The image of a girl with a striking appearance, wearing a simple t-shirt but with a deep cut design revealing a hint of her cleavage has garnered significant attention. Tens of thousands of people have interacted with this post. Whether it sparks controversy or not, the massive reach is certainly the goal that the poster has achieved.
While it’s understood that product quality is the foundation, the initial attraction for potential customers is often the experience and emotion. When a personal image is used as a marketing tool, it immediately receives viewer evaluations. Especially when the outfit crosses the line of normality. Focusing too much on appearance and attention-seeking can lead to the brand being labeled as “controversial” or “not serious.” Moreover, using body images to sell products may easily be viewed as “offensive” or “exploiting one’s body.”
The phenomenon of the milk tea girl attracting attention through provocative images is a clear testament to the power of marketing in the digital age. However, it must be understood that attention gained through gimmicks and views is very fleeting. A brand can only develop sustainably by creating a harmonious blend of clever marketing strategy and high-quality products/services. Otherwise, the “viral” aspect is merely a transient event, leaving behind an empty brand that is easily forgotten when a new “hot girl” appears at another store.