For the youth of Thailand, the name Jelly is becoming increasingly famous. With nearly 982,000 followers, she stands out not only for her seductive beauty but also for skillfully combining her passions for fashion, gym workouts, and business.
On her personal page, Jelly frequently posts her “outfit of the day,” styling her looks with products from GymBestieStore and her brand JellyJeansOffice. With her jeans brand, she often shares dynamic and powerful images that embody the essence of jeans. However, thanks to her youthful and sexy crop top styling, Jelly manages to create a multitude of incredibly impressive outfits, showcasing the beauty of jeans while flaunting her “curvaceous soul” on social media.
With the GymBestieStore brand, Jelly continues to embrace a seductive style. However, thanks to her tight-fitting gym outfits, she skillfully showcases her strong and toned body, a result of her diligent workout regimen. Also due to her passion for the gym, Jelly possesses three “flawless curves” that both male and female fans find hard to take their eyes off.
It is clear that the beauty often utilizes “homegrown” content – incorporating her fashion brand’s name into her posts, which receive tens of thousands, even hundreds of thousands of likes on social media. As a result, the fashion brand of this “female boss” has become quite popular among the youth in Thailand, especially among those girls who are passionate about the gym.
In addition to building her personal image, Jelly is also open to working with other fashion and cosmetics brands aimed at women and the youth. This is a common way for KOLs in Thailand to interact with brands while earning income from their social media activities.
Just by looking at her Instagram, it’s evident that each of Jelly’s posts is meticulously crafted with attention to lighting, angles, and expressions – from long-legged shots accompanied by captions like “Queen of Legs” to dynamic reel videos showcasing her vibrant outfits. Thus, fans can easily recognize the care she puts into building the image of the “gym boss,” praising both her talent and beauty.
It seems she knows exactly where her beauty lies and always focuses on leveraging that strength.
Although there is no public information detailing her income or revenue from her influence, Jelly’s model – combining being a fashion model KOL and brand reviewer – is seen as a familiar formula helping many young social media KOLs succeed both in Asia and internationally. With the continuous development of social media and the interest of fashion/fitness brands in KOLs, Jelly is becoming one of the leading names thanks to her explosive beauty, stunning body, and business mindset as a “female boss.”