If viewers are used to the gentle, serene cooking style of Lý Tử Thất, they will surely be taken aback for a few seconds by the cooking videos from the channel “Sister Yu”.
“Sister Yu” has started to attract attention from the Chinese online community for about a year now, since a video where she cut her own hair with scissors and clippers. Currently, this 45-year-old woman has uploaded nearly 200 videos about daily life, showcasing traditional cooking and farming methods from her locality, garnering hundreds of millions of likes. Here, viewers are captivated by the strong actions of the channel owner: chopping wood, quickly slicing mustard greens, kicking open a wooden door, or forcefully banging an aluminum bowl on the kitchen table…
Before gaining widespread recognition, Yu made a living by cultivating hazelnuts, one of the main crops of the region. Initially, her videos were considered to copy the content of many other YouTubers, but now, Sister Yu’s works are much more polished: the footage, angles, characters, and storyline have all received attention.
Taking advantage of her popularity and the interest of a large audience, Sister Yu also strives to support the consumption of agricultural products from local farms. Almost all items sold during her livestreams are seasonal produce from local families. According to reports, Sister Yu has helped the village without taking a single cent in return.